Alicia Keys designs a Reebok range!

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Alicia Keys designs a Reebok range! Alicia Keys designs a Reebok range! b66513ad97f75d37da40aa3352069d52The 14 time Grammy winner has teamed up with the brand giant to create a signature limited edition of Reebok Classic kicks. The singer/songwriter/producer/actress/author/humanitarian/entrepreneur embarked on this global initiative with Reebok Classics, which will see her take on the Freestyle Hi, Freestyle Double Bubble, Classic Nylon Slim and Princess sneakers, which will be available at selected stores nationwide.

Extremely hands on, Alicia was instrumental in every aspect of the collection, from selecting materials to helping craft the silhouettes and choosing the colours.

“I’ve been a Reebok fan ever since I put on my first pair of 5411’s,” said Keys. “Collaborating with Reebok and designing this collection has been such a cool experience because I’ve been able to tap into my creativity in a whole new way. Reebok’s one of those brands that have endured the test of time and partnering with them felt like a really natural fit.”

The Alicia Keys  Reebok collection is available exclusively and immediately at Reebok Canal Walk and The Cross Trainer Menlyn, V & A, Sandton & Editions (upper level).

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  • Theresa Pavek

    Alicia Keys has been on everyone’s mind lately after her smash hit collaboration with rapper Jay-Z “Empire State of Mind” made it big. She saw such success with the tune that she even went on to release her own version, “Empire State of Mind II.”In more recent news the acclaimed R&B singer has been added to the bill for 2010’s Essence Music Festival, set to take place in New Orleans, La. According to the San Jose Mercury News, this will be Keys’ third time performing at the event, as she will be joined by other top music stars like Mary J. Blige, Keri Hilson, Jill Scott and Earth, Wind and Fire. The group of musicians will take the stage at the Louisiana Superdome July 2-4. ..*-;

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