Castle Lite “Rep Your Hood” – Ft. AKA, Driemanskap, Kwesta, Ready D, & More

March 27, 2013

From Drake and Kanye West to this. Castle Lite have launched the campaign for the first interactive South African concert of its kind. And get this, who performs at the concert is solely determined by you.

Three cities will compete to have their top 7 acts performing in their city as they tailor-make their own concert with Castle Lite’s Unlock Extra Cold Live. The three first stage events will happen in Long Street Cape Town on the 25th of May 2013, Boulevard in Florida Road Durban on the 1st of June 2013 and in Braamfontein Johannesburg on the 8th of June, where the respective cities will be transformed into an interactive space of art and music, and residents will be invited to come along and rep their hood.

“These three Capitals of Cold will offer a lifestyle festival during the day where party goers can enjoy food, clothing stores, break dancers, bikers, skaters, graffiti artists – all with their friends in their city’s trendiest hang outs. Yet at night the venues will be transformed into an ‘ICE’ music experience,” commented Andrea Quaye, General Manager for Castle Lite.

How it works, you ask? In order to unlock the artists in each city and create your concert, you will need to buy an Extra Cold Castle Lite from the 1st of March 2013, and enter the unique USSD code on the underliner to select your favourite artists for their Capital of Cold’s line-up.

The artists who will be battling it out for you vote include:

-          Big Nuz
-          Khuli Chana
-          AKA
-          Driemanskap
-          Jack Parrow
-          Slikour
-          Abdus
-          F.Eu
-          Roger Goode
-          Tuks Senganga
-          DJ Naves & Spectacular
-          DJ Tira
-          DJ Ready D
-          Ill Skillz
-          Kwesta
-          DJ Zinhle
-          Lulo Café
-          Amunishin
-          Kenzhero
-          Zakes Bantwini
-          Pascal & Pearce
-          Professor
-          Teargas
-          Shugasmakx
-          DJ Wags

Pretty exciting stuff. There’s always a lot of smack talk from players of these respective hip hop cities so it will be interesting to so who comes out on top. For more info you can follow @Castlelitesa on Twitter.