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iFani: “Lil Wayne doesn’t even care to know the town or kasi you live in”

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One of those artists who came onto the scene and got it buzzing, iFani is as intriguingly unique as his sound. Although he’s been hard at work for years, it’s because of moves like ‘Ewe’, ‘See Live’ and ‘Shake’ that he recently scooped a record deal with Sony and dropped his debut album a few weeks ago, which is available on iTunes. We got the rapper to take time off his busy schedule to chat to HYPE:

HYPE: Tell us more about your debut…

iFani:  “Lil Wayne doesn't even care to know the town or kasi you live in” iFani:  “Lil Wayne doesn't even care to know the town or kasi you live in” iFani Cover In StoresIt’s titled “I believes in me” [1st Quadrant]. This means it’s album 1 of 4. My story in music will be told over 4 albums. After that I’m done. I worked with Blaksuga; Bongani Fassie, 37MPH and my all time favorite St. Bosseratti (producer of ‘ewe’ amongst many).

Will this album be the definition of Ifani?

Like I said it tells a 1/4 of my story. You will need all 4 albums to get a complete picture. This album gives you the foundation of who and what I’m about.

How stressful (or not) was it working on the album from inception?

The actual music is fun. The politics around it is stressful. I can’t elaborate here because relationships may be ruined. But hey…here I am and the album is ready which means I won most of the political battles I found myself in. Let’s hope next year with next album will be easier.

What subject matters can we expect from the album?

It’s my chopped & screwed view of life and my journey through it. So you’ll hear what life is and has been to me and how it has shaped me into the person I am today. If people like how I turned out or if they are curious and/or intrigued by how I turned then my album is the one to buy. And I do not compromise fun and entertainment in what I do so get ready to dance and laugh.

Are there collabos that will shock us, that you think will be unexpected?

Most definitely. The track I did with Bongani Fassie is a shocker and will get rappers talking and everyone else dancing.

Have things changed drastically since you joined Sony or was it a gradual thing?

My signing to Sony added nothing to my music. It taught me a lot of lessons and has, still is, shaped my career as an artist. But my music and hustle is still just me.

Has Sony finally “given you the check”? (I might have misunderstood that line on Shake)

Ewe ewe ewe [smiles]

After hearing your Tswana on “Shake” how fluent are you in the language?

I don’t know, average? Or just below average? I honestly don’t know. I understand it and speak it sometimes with whatever accent pops up. It’s difficult to write it though ‘cause you have to break the words.

Have you decided on your next single yet?

Yes of course and I’m currently writing a treatment for its music video. After that I’ll get a company to shoot n edit it. But its not coming out soon though. For now, we bump and promote the album.

What’s your last message to hip hop supporters, to your fans?

You have the power to transform this industry. Every local CD you buy is like a vote for freedom. Support your own and your own will support you ‘cause honestly Lil Wayne doesn’t even care to know the town or kasi you live in. Artists should have enough money to build schools, but hip hop fans today would rather fund overseas artists who are already rich. Think about what you’re doing.

By @tania_moeng

  • tebogo

    I digs me sum Ifani. is he for real when he says after his fourth album he’s done. What is he gon do after dat? I totally agree with what he’s saying about supporting our own. I mean if we don’t support local then what’s the point of having these products. We should illuminate our minds and be patriotic. Lets practice Proudly South African instead of just preaching it. Btw dope interview Tania. Big ups!!!!!!!

    • Tan

      Hi Tebogo
      Do you reckon he will be done after 4 albums? I guess we just hav to wait, or change his mind. He’s speaking some real facts hey. Thank You for reading, appreciated.

      • tebogo

        so ur moving up da ranks lol. good to see u making moves. #617

        • Tania

          Lol,Teboza…. Thnx #617

    • Thando Stha Moletsane

      Ingoma ezimnandi touched me..it made me emotional..it hurt me a lot when i heard Ifani sayin tht aftr droppin four albums or the fourth Quadrant he is done. What the hell?come on Ifani.u cant do tht.. Pls change ur mind..u are needed.dont do tht to us pls

      • phiko

        it doesnt mean thath he’s done with music.. It means he’s done with telling the storie of hs lyf

    • ODWAELVISBUSAKWE

      LOCAL IS LOCAL AND IS LEKKER,BIGG UP TO IFANI

  • witty aka the beat fountain

    ifani be the illest vernac fire flame spitter,with a unique style nobody ever heard,ifani is the future on mzansi hip hop,beliv dat,if u need some unique tsonga mixed hip hop beats,holla at ya boy,witty745@yahoo.com,and yeah we need to suport local music

  • Tan

    Hi Witty
    Thank you for reading and keep cheking the site out and buying the copy of HYPE Mag.

  • nelli

    iFani is just too ammmaaaaazing. He can’t be done after his fourth album! What am I supposed to listen to after that????

    • Tania

      Nellie,hopefully after the 4th Quadrant,he would have changed his mind…. He cant leave you hanging like that 🙂

  • Mpule

    I’ve listened to his album almost daily since I bought it…super talent! Ushushu shame!

    “4 circles within a quadrant”

  • thomas

    mili mili. boy I realy like your music man just know tht u will always be on top of the charts boy but hey I like your swegga on your video via your beetle

  • siyatemba

    iFani mr hayiman dope music beats everything I love ur music , u cn’t b done after fourth album I still wana listen to more of ur great music , keep dropping n I wll keep on supporting ur music #great style n swegga

  • split

    What has ifani done diffrent from what lil wayne is doing? Are you uplifting the kasi’s?

    • Tania

      Split…. Watchu think he should be doing for kasis?

  • Nzuzo Ngiba

    Mxm. I rather buy one. PIRACY.
    It only costs R5.

    You Sucks!

    • mxm! U crazy…Ifani is da best new comer in Hip hop, u da one who sucks, jst simply say u never even once bought a Original disc regardless who sings bt jst bcos U stingy.nx!

      • mpho

        True bro Ifani is amazzzing he is just awesome people must learn to appreciate what other people are doing Nzuzo stop hating dude

  • will ifani be featured by lilwayne?

  • Uhm

    South African people noyaphapha ngoba you don’t support SA Music (kwaaaaa). South African Artists start making sensible music and maybe we will start paying attention. With the change we get from US Artists, hahahaha, lol, lol, lol. Ya’ll suck!!!!, lol. I’m sorry, it’s true #Whoops.

  • KimSbosh

    wow gona buy mine now….also gona enjoy him….yoh!!!!!! <3<3

  • Lungoh

    Ifani nd lil wayne woooow