Fvck Fashions is a Johannesburg clothing brand that was founded in December 2012 by Ely Lensley. Fvck which is an acronym for “forget violence create kings”. It appeals to an urban youth market with a vibrant collection of beanies, t-shirts and crew neck sweaters ranging from R150 to R400
One would look at the designs and see a derogatory word. It in fact has an underlying message which aims to create an anti-violence movement through their street style designs distributed all over SA and one of their brand ambassadors being TJ from the Repertoires.
“We have expended to balaclava masks to fascinate the ill minded or the neglected and teach them differently”
Check out @FVCK_FVSHION to order their fresh clothing.
Written by Mbali Skosana