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THE VENRAP MOVEMENT DEFINED

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CashfLow - THE VENRAP MOVEMENT DEFINED THE VENRAP MOVEMENT DEFINED CashfLowRecently we interviewed Cap City upcoming artist Floydbest and during the interview the young rapper shed some light on VenRap, a movement that started a few years ago and that he  said is currently being overlooked in the game. We dug deeper into VenRap speaking to the likes of Mureri Israel (Toofab manager), Nema Wamahunguni (Venrap Radio Manager) and people on the streets, that all had something to say about VenRap making its mark… let’s get straight into it..

Take us through the VenRap movement, how did it all start out?
Nema Wamahunguni: It has always been there, its just that there were more oppressions towards people that were doing rap due to the stereotype about how bad we are and that we’re all about swearing & disrespecting other people. When I was just a kid around age 7 or 8, there was a guy called “Shaaba Muyahavho”who had dancing groups that would rap and dance at the same time. I was just a kid and I’d follow them around, watching them rap in English and Venda while they competed all around Venda. Back then rapping was not categorised as Motswako or Venrap, it was just rap. I would watch them rap and later go home to try it out, but I was not as good as they were but that didn’t hold me back.

With Divo Divenja made waves from the sides of “Makwarela”, as early as 95/96, we prayed and prayed that no matter what, our voices would one day be heard. Divo came with his aggressive gangsta rap, never scared of saying anything he felt he wanted to say. RIP to Divo the legend! In 2005 Bomo Unlimitered made history by being the first rapper to actually redefine the way people used to look at the genre. He dropped the track “Ndi Bomo Ido Mudadza”, which was being played everywhere from Venda to Cape Town. Wherever there was anyone from Venda, that song would be played and it was that song that introduced rap to the youth of Venda and showed them that it was possible to rap in Venda.

What’s the main objective behind the VenRap movement?
Mureri Israel: Our purpose is to build a rap empire that will be able to dominate and be respected globally as a brand. We want to be able to express our feelings through music and not to be judged because of where we come from. We want to be respected and treated equally with other music genres.
The local hip hop industry is perceived as a hard platform for upcoming artists that can’t seem to find a voice to exploit their music.

If given the chance to change things how would you change our media systems?
Nema & Israel: It is not hard, the problem is most artists are not patient and compromise quality for quantity. There is no funding backbone or educational workshops to educates artists on how to package and market themselves.
Mpeiwa Thanyani & Ambani Innocent Kutama: If I was given a chance, I would teach artists about steps to take to build themselves as great artists and I would fight to get radios to play our local rap music. I would work hard to get government to throw their weight behind growing hip hop.

What values do you think make a successful hip hop artist?
Phophi Mudau: Respect, creativity, studying & reading, allowing growth, passion, having goals, loving what you do, being business-minded and hustling with no limits…

Which upcoming artists should we be looking out for?
Jimmy Netshilulu & Jonas Netshipise(Radio DJ @ Phalaphala fm): Toofab (Dopest Crew in Limpopo); Bomo Unlimitered (Winner of upcoming music awards 2013); Cjay The Don (Tshima Award winner 2013 *Best HipHop award*); Floydbest (Pretoria music award winner 2013 *Best rap award*); Mac J; Bamba; Mizophyll; Cashflow and Proheed.

Which local artists would you say are currently winning in the industry today?
Tshepo Manyisa & Mureri Israel: Khuli Chana; AB Crazy; AKA & Da Les.

Any other projects that the VenRap movement is currently pursuing?
Nema, Cashflow (Venrap radio DJs): We have our own online magazine and radio station. We’re also looking at starting a cartoon rap show. There is a VenRap music site by Cashflow on the way and a VenRap Tour currently in the pipelines…
Toofab THE VENRAP MOVEMENT DEFINED THE VENRAP MOVEMENT DEFINED Toofab


One word that describes VenRap?
Tshidammba (Original venda Hustler): HUSTLERS

Written by: Rudzani “RooAT” Netshiheni
 

  • Mureri Rofhiwa given

    Yeah! Ofcoz Toofab is de up coming group dts is being tolkd abt this days big up To Toofab n Toofab manegr doin grt job

    • to0fab is the dopest crew that i have never see, in venda, big up to to0fab musiq

  • We thank every one for the team work we have to grow the Venrap music. Venrap music support all up and comming artist world wide Even though it was inspired by our venec style. We hustle hard… Ndibomo one time shoe shine…….fab music

  • Dope…. This is Venrap time…. Big-up to all

  • kitty jenny poppy

    big up to the limpopo guys toofab kip on doing gud Mr ciga *hug*

  • moluv

    Swilo leswinene swi beriwa mandla.

  • Aluwani A.Bee Mphego

    VenRap is taking over expecially the group Toofab_is doing its best I love it_

    Artists like:
    1.Fizzy
    2.Cjay
    3.Bhamba
    4.Mizo Phyll
    5.Floydbest
    6.Knova
    7.Adolf
    8.Shintilizer
    9.Manana
    And many more..(Are the dafination of VenRap)

  • Fhulufhelo

    Am proud of Toofab

  • khuliso des

    that is so good n big up to all people who are making it

  • Cheah

  • Toofab music

    We just wanna thank everyone out there who supported us from day one, big up to all Venrap artists #one love

  • Fascinators Deejay

    Big up 2 venrap artists makng it dr…we al bhnd yow gud wrk, Bomo, Wax, Bamba, Toofab nd many more i send my shout outs #one lav

  • Mr HALWA NGA BEGE

    RESPECT.

  • OkMalummeDoucheBag

    Find it Totally Baised that Bhamba and Gidiboy where not mentioned in the Artist to Look out For’,

  • sello

    i love hip hop bt y we got to b tribalist abt dis ish. jst rap in any language. ders no xhosa,zulu,tswana rap. im sayin brand it different and try to accomodate as many pple as u can. ders only so many venda speakin pple and les dan half listen to rap so ur growth is limited thus ur succes. luk at how khuli did it, lets use our mother tongue yes bt dnt let it limit us. shout out to fizzy. GC