Last week Riky Rick headlines a small block part at the Puma store in Braamfontein, Johannesburg, for a mysterious project. When he arrived, it was announced that he had created a range of tops in collaboration with sportswear brand Puma.
For now, range only includes sports tops with the ‘Wake>Pray>Work>Sleep’ slogan that he has coined. Of course Riky been stylish, bagging clothing endorsements with brands like Nike and Palladium and also popularised is Boss Zonke basketball jerseys. But this collaboration speaks to the power of his influence, seeing that it’s an international brand and will have widespread distribution. Big up to the god!