The SABC has just released a statement to that it will play 90% local music across its 18 radio stations from this coming Thursday. With the decision to play 90% local music, the SABC is also going beyond what is required of it by the Independent Communications Authority of South Africa (Icasa), as earlier in March this year, Icasa announced that bearers of public sound-broadcasting service licences must play at least 60% South African music.
“Our respective radio stations will not be confined to playing local music which is language specific,” SABC chief operations officer Hlaudi Motsoeneng
Its no secret that the battle to get more local airplay has been happening for awhile now and many of our hip hop artists have been voicing out their struggles to get love from home. Hopefully this new dynamic will begin to unlock what should have been unlocked awhile ago.