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Kanye West at Milk Studios on June 28, 2016 in Hollywood, California. adidas and Kanye West announce the future of their partnership: adidas + KANYE WEST

adidas & Yeezy Make History

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Well renowned sports brand adidas and Kanye West have just taken their YEEZY partnership to new heights, by launching a new expansion to their partnership called ‘adidas + KANYE WEST’. This new venture includes the launch of retail stores, the introduction of a performance line and accessories. This has become adidas’ most significant partnership ever created between an athletic brand and a non-athlete.

Kanye West at Milk Studios on June 28, 2016 in Hollywood, California. adidas and Kanye West announce the future of their partnership: adidas + KANYE WEST adidas adidas & Yeezy Make History 440606

(L-R) adidas CMO Eric Liedtke and Kanye West at Milk Studios on June 28, 2016 in Hollywood, California. adidas and Kanye West announce the future of their partnership: adidas + KANYE WEST adidas adidas & Yeezy Make History 440607