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How Galxboy Started Something [Watch]

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When GALXBOY started their new Smart | Retarded | Ambitious campaign, South Africa couldn’t have anticipated the impact that this visual presentation would have on the youth. GALXBOY have continued to pursue their development of the brand’s cultural reach, from the threads, sociability and overall mentality, there has never been a sign of slowing down. The new clip, directed by Anthony Bila, is said to challenge the youth to live the mantra of the brand ( Smart | Retarded | Ambitious) and start something. The excellence of the message behind the campaign stretches wide open, while the conveyance of its core feeling resonates with our cultural significance and value.  Dissected; the visuals feature young people from all walks of life who live this GALXBOY mantra in their own right. The likes of DJ MsCosmo, fashion blogger Rato K and HYPE’s own former editor Fred Kayembe (among-st others) build up the commercial. Praises…

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Watch the commercial below: