About a week ago HYPE took a trip down to Ballito in Durban where we witnessed the launch of the biggest chocolate bar launch in over a decade, courtesy of Plato Communications. And to celebrate the new addition to the Cadbury family, 5Star was revealed to thousands of spectators at the annual Ballito Pro, where the likes of Nasty C, Kwesta and AKA performed. In addition to the launch event, over the next few months Cadbury 5Star will be supported by a jam-packed interactive marketing campaign, to further drive trial and brand awareness.
“As market leaders, we launched Cadbury 5Star keeping in mind the ever-changing consumer palette and we believe that it offers an unforgettable taste experience, especially for our younger consumers” – Grant van Niekerk, Mondelez SA Category Lead for Chocolate.
Cadbury 5Star is available in selected stores nationwide. For more information, follow us on snapchat using Cadbury5StarSA or like us on https://www.facebook.com/Cadbury5StarSA #Gimme5Star