Cassper Nyovest recently dropped a new track called ‘Mr Madumane’ (Big $pendah) along with the official music video and although the song is pretty banging, it was written with a higher purpose in mind. Timed to coincide with National Savings Month, the track is Nyovest’s attempt to urge South Africans to get wise with their money, to think twice before getting into debt, and to prioritize clever saving and investing for the future over flashy spending.
So this new video is part of the #ConspicuousSaving initiative, a partnership between Nyovest, model and actress Pearl Thusi and financial services company Sanlam to demonstrate the value of being thrifty, taking money seriously, avoiding debt and actively building wealth.
“We all know a Mr Madumane, the flamboyant guy you never see without a flashy accessory. He spends thousands trying to impress everyone, yet no one is impressed. This attitude is what inspired this song. We need to rethink what’s important to us. We keep spending ourselves poor trying to look rich. We need to realize that you can’t spend yourself rich. Which is why the message of ‘Mr Madumane’ (Big $pendah) is so relevant. South Africans need to realize how they allow society to pressurize them into debt – if you can’t afford it, don’t buy it,” Cassper Nyovest
“Sadly, National Savings Month is only one month of the year. But for 12 months of the year, South Africans are bombarded with messages about instant gratification and lured into spending. They are encouraged to get into debt in order to get what they want immediately – the car, the clothes, shoes, the jewelry, or the watches. We need to change the narrative around money, to start dinner conversations about how our investments are doing or how solid our savings slush funds are, rather than what we have just bought or planning to buy” Cora Fernandez (chief executive of Sanlam Investments: Institutional Business)