MTV & MTV BASE PARTNER WITH CADBURY 5STAR TO BRING BACK
MTV DJ BATTLE
To view the promo for MTV DJ Battle please click here
Johannesburg, 21 July 2016: Youth, music and entertainment powerhouses MTV (DStv channel 130) and MTV Base (DStv channel 322) are gearing up to thrill urban music lovers by hooking up with Cadbury 5Star, the latest chocolate bar to launch in South Africa. The collaboration will stage a new season of MTV and MTV Base’s explosive music concept, MTV DJ Battle allowing young South Africans to experience a total sensory overload.
MTV DJ Battle is a musical showcase and TV show that celebrates the art of DJ-ing by testing the skills of the nation’s hottest DJs. For each ‘battle’ there will be two teams of 3 DJs, representing MTV and MTV Base respectively, with MTV captained by DJ Vigilante and Heavy K at the helm of the MTV Base crew. Each team will be lined up against each other in a series of deck-to-deck battles as they strive to out-mix, out-play and out-party each other. Wild card challenges are also thrown into the mix and the audience decides who wins.
In addition, Cadbury 5Star is giving one lucky music fan and 4 friends the chance to win the ultimate DJ Experience. All you have to do is visit www.cadbury5star.co.za to earn five stars and stand a chance to win an exclusive DJ Master Class with one of the DJ Battle captains, plus a set of 5 tickets to the finale of the MTV DJ Battle. Tell your friends: the more you enter, the better your chances are of winning! The competition starts on Monday 8 August and ends at midnight on 21 August.
Monde Twala, VP, BET, Youth & Music, Viacom International Media Networks (VIMN) Africa commented, “We are delighted to initiate the second edition of DJ Battle in conjunction with Cadbury 5Star. DJ Battle is a hugely popular, imaginative and engaging live event and multimedia experience and we are thrilled to bring it back to South Africa.”
“With the chewylicious Cadbury 5Star chocolate being so well received by young South Africans since its launch, the opportunity to collaborate with another youth lifestyle brand like MTV/MTV Base could not be missed,” says Grant van Niekerk, Mondelez SA Category Lead for Chocolate. “By sponsoring the DJ Battle we hope to give consumers a liberating and memorable 5Star experience.”