This Fear of God’s founder Jerry Lorenzo and his staff filled up two trucks with FOG x Vans collab sneakers/merchandise and drove to downtown Los Angeles to hand out these highly sought-after shoes and clothes to the homeless.
“I drive through downtown LA everyday. I pass through people sleeping in tents… people in sleeping bags on the concrete,” – Jerry Lorenzo
“The fact that I’m getting hit by all of my rich cool friends that definitely can afford to buy these that want free shoes… to the kids that stand in line for hours to buy a pair just to flip them, the value of the shoe to me is lost. I’m in a position to do something good and impact some people. That’s what we’re going to do.” – Jerry Lorenzo