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SS17 PUMA x DAILY PAPER

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PUMA has just collaborated with Amsterdam based design collective, Daily Paper, to produce collection that’s rich in heritage and playful in nature. Reflecting the African heritage of the Daily Paper founder, it draws inspiration specifically from the Maasai cricketers of East Africa. The collection includes styles from PUMA archives, which have been reinvented with clean cut lines, colourblocking and patterned trims inspired by the Masaai.

 

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