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Big Sean x PUMA Partnership Revealed

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PUMA have just wrapped up their second Fenty runway show with Rihanna just days ago, but the brand still continues building up. Previously PUMA added the Weeknd and Rihanna as global ambassadors and now PUMA has officially launched their partnership with Big Sean which was teased back in January. So a big part of this deal is that Big Sean (Creative Collaborator and Global Brand Ambassador) would create a line of streetwear for the brand as seen in images below where Sean wears a custom Detroit branded hoodie with the PUMA logo across the Detroit ‘D’. However its been said that the official designs wont hit hit stores until spring of 2018.

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