To the support the launch of three key product stories in June, July and August adidas Originals presents AREA3 CPT ’17. A co-creation space underpinned by design, supported by a real time publishing approach and powered by the youth of South Africa.
AREA3 CPT ’17 offers a space and platform for the youth to engage with the brand, reinterpret key product stories and experience a real life creative industry environment. The end goal? To inspire young creatives with adidas and ignite their passion to create.