Legendary sneaker brand adidas has been crushing it for a while now and it seems like their continuing to reap what they’ve been sowing because according to a Yahoo! Finance report, adidas’ stock has risen more than 67% just over the last year. This result can of course be credited to all those hot sneaker drops.
“In 2017 so far, adidas is up 17%, while Nike is up 11% and Under Armour is down 29%. If you look at the past 12 months, the discrepancy is even more stark: Adidas is up 67%, while Nike is down 3% and Under Armour is down 57%. Wall Street blog The Street writes that adidas should “terrify the heck out of” Nike and Under Armour right now.” – Yahoo! Finance reported
Kanye West’s Yeezy Boosts can also be credited for contributing to the brand’s success. Its been said that this year adidas is only looking to continue their winning streak by projecting revenue growth between 11-13% and net income growth of up to 20%.