Vaseline Men recently unveiled a their #StartStrong campaign with Riky Rick and SA cricketing hero Kagiso Rabada. This campaign is said to speak to the modern South African man on the ‘path to greatness’
“The #StartStrong campaign pays homage to the quintessential modern South African man on the path to greatness: hardworking, well-groomed, career-driven and focused,” – Bakani Ntaisi, Marketing Manager at Unilever
To succeed today requires attention to the finer details: wearing the lucky suit, putting on your favourite cologne and getting a good night’s sleep. It’s the double, triple, quadruple checking of a presentation. It’s the aisle seat, the ironed shirt, the getting there early. It’s the meticulous routine, which begins with a skincare regime that expresses confidence and helps him start the day strong. This is the reason why Vaseline partnered with music superstar Riky Rick and Kagiso Rabada for the campaign to exemplify the Vaseline man who is on his path to success.
Rapper, producer and entertainer Riky Rick knows the value of persistence and a relentless focus on details but beyond music, Riky has one of the most loved and respected personal brands, having recently been voted Most Stylish Male in performing Art at the prestigious South African Style Awards.
“Success isn’t promised. You need to go hard every day. You need to set goals, focus on the details and keep moving forward,” – Riky Rick
This #StartStrong campaign includes a range of influential South African men, including artists, stylists, writers, entrepreneurs and professionals. The campaign will be rolling out on television and digital platforms throughout 2017.